Industry News

Whats going on in todays green beauty industry.

• In the beauty industry today, there is a growing trend towards more sustainable and eco-friendly practices, with a particular emphasis on "green" or "clean" beauty products. Many consumers are becoming more conscious of the impact that traditional beauty products can have on their health and the environment, and are seeking out alternatives that are both effective and environmentally friendly.

• There has been a rise in the popularity of "clean" beauty products, which are free from harmful chemicals like parabens, phthalates, and sulfates.For example, brands like Drunk Elephant and Herbivore Botanicals have gained popularity for their clean formulations.

• Consumers are increasingly interested in natural and organic ingredients in their beauty products. For example, the brand Tata Harper uses organic and sustainably sourced ingredients in their products, and has become popular among consumers looking for natural skincare options.

• Some consumers remain skeptical of green beauty products, and may prioritize factors like price and convenience over sustainability and health. However as more mainstream brands begin to incorporate eco friendly and sustainable practices, it is likely that more consumers will become interested in these options

Source:

https://zerrin.com/category/green-beauty-news/